Fashion and music are more and more linked, even in Covid19 times, with online performances instead of live events, and with artists related to luxury brands and playlists that give identity to the stylists. Philosophy of Lorenzo Serafini, who inaugurated his Spotify profile with 80’s atmospheres, is only the latest in order of time among the brands that have chosen the music app. Alexander McQueen, Prada, Fendi, Gucci, Armani, Marc Jacobs, Msgm and Dsquared2 are already online on Spotify with their accounts to extend the mood of a fashion show, a perfume or a partnership. Valentino is on Iinstagram, with the #ChezMaisonValentino cycle, with live performances including Alicia Keys and Elisa, as also Adidas and Bulova. Virgil Abloh, DJ and creative director of Louis Vuitton menswear, created the ‘Music journey’ playlist for his French fashion house.

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