The Massimo Giorgetti brand has announced the opening of the boutique, second in Europe after Milan, at Brompton Cross



Msgm has opened the first single-brand store in London. The space, the second in Europe after that of Milan, is located in Brompton cross, one of the newest pulsating hearts of London shopping and represents a decisive stage in the development of the worldwide retail expansion of the Massimo Giorgetti brand.

The flagship covers an area of ​​185 square meters and is characterized by a concept created by the creative director together with the support of the Milanese ML architecture studio.

“From the first visit to the new space, where only the supporting structures and technical systems were present, I immediately perceived that the design of the new Msgm concept was already contained in the location itself, it was enough to find out! surfaces and raw materials, I was particularly impressed by the signs of the metals of previous work, and from these details I started to decline all the other elements, “said Giorgetti.

Currently the Msgm single-brand stores are 31 globally, including those in Milan, Hong Kong, Singapore, Tokyo, Osaka, Beijing, Shanghai, Seoul, Busan and Macao.