MSGM, the brand founded in 2009 by Massimo Giorgetti, returns to Florence as Pitti Special Anniversary to celebrate the first ten years of activity on the occasion of Pitti Immagine Uomo 96. In a location yet to be revealed, on Thursday 13 June 2019 the fashion will be staged show presentation of the new MSGM Spring-Summer 2020 collection.

“Six years ago, among neon lights, skaters, songs by Nirvana and Cardigans, Massimo Giorgetti was one of the first protagonists of Pitti Italics – says Lapo Cianchi, director of communication & events at Pitti Immagine – the program created to promote new wave of Italian fashion designers with an already international profile. We liked so much that happy epic on the atmospheres of the Romagna locals that became a reference for global customs … Now MSGM is celebrating its tenth anniversary and once again we are happy to open the doors of Pitti Uomo to a brand that has meanwhile consolidated a precise stylistic identity between Italian sartorial tradition and the rhythms of the new millennium – and that has become a solid entrepreneurial reality, with further expansion plans. Welcome back Massimo! “

“I am very happy to return to Pitti Uomo with the MSGM Uomo collection that we officially presented with an event in Florence in 2013,” says Massimo Giorgetti, designer and founder of MSGM. “For the first time MSGM was included in an international context and today it is very significant for me to be once again a guest of the event and of the city, with the first of the activities that celebrate the 10th anniversary of the brand”.