Collection signed by the designer for the Swedish chain


A hymn to diversity in the new Moschino@H&M collection, designed by the creative director of the Italian fashion house Jeremy Scott for the Swedish retailer.

Not by chance for this collection, which will be available in stores from 8 November in 240 stores worldwide and online, the designer has brought together his family of friends, trying to express positivity and love.

Among the “models” are in fact: Aquaria, winner of the Drag Racing season of RuPaul; Amiaya, twins and influencer Aya and Ami; Sakura Bready Jeremy Scott’s assistant, Pablo Olea, Jeremy’s best friend and Moschino’s pierre and communication.

The shots are instead signed by Marcus Mam.

Scott is the latest in a long list of big names in fashion who have collaborated with H & M, including Erdem, Karl Lagerfeld, Jimmy Choo and Balmain.

“Every time I create – explains the designer – I think of my friends.The Moschino@H&M lookbook is like a party that celebrates the fun, the pop, the creativity and the energy of the people and the collection”.