Moschino and Playboy celebrate World Pride together. The Aeffe group brand has created ‘Pride is good’, a sportswear capsule consisting of 8 custom limited edition pieces with an unprecedented version of the historic Playboy logo, exceptionally renamed ‘Gayboy’.
In addition to the brand’s e-store, the products are available in flagships in Milan, London, Paris, New York and Los Angeles.
The exclusive capsule was also sold inside Playboy’s Playhouse, which opened to the public from June 20-23, which donated the proceeds to Trevor Project, an organization that works to prevent suicides and crises of young people in the Lgbt community.
“Reinventing the iconic Playboy logo and supporting a crucial cause of our times: how could I have said ‘no’?” said Moschino creative director Jeremy Scott.
The fashion brand had already collaborated with Playboy during the resort 2018 collection creating some garments and accessories starring the famous teddy bear in the guise of Playboy Bunny.