Montblanc, luxury brand of Richemont group, introduces a new ‘M’ motif inspired by its heritage in conjunction with the launch of the ‘M_Gram 4810’ collection. The logo characterizes the new items of large, medium and small leather goods. The unisex inea with compact shapes combine blue and black. The two-tone M motif is inspired by the shapes and alphabetical characters of the graphics from the Montblanc archives used in the communication of the maison in the 1920s, when the brand made its debut in the leather goods segment. The collection includes backpack, document holder, pouch, travel bag and single shoulder backpack. The products of the new collection are the protagonists of Montblanc’s global brand campaign ‘What moves you, makes you’ starring actor Taron Egerton and singer, actor and writer Chen Kun.
