Collaboration in the name of sustainability between Jony Ive with his LoveFrom and Moncler. Ive served as Apple’s chief design officer for nearly 30 years before launching his own design firm. The agreement has a green spirit that has become key in Moncler’s entrepreneurial vision and even more so for the activity of LoveFrom, a creative collective that brings together designers, directors, architects and writers precisely in their commitment to sustainability. In early 2021 Ive signed an agreement with Ferrari together with LoveFrom co-founder and former Apple employee Marc Newson with a focus on electric vehicles.