Moncler marks another step in its international expansion plan with its new single-brand store in Switzerland
The Franco-Italian brand’s boutique is spread over about 225 square meters. arranged on two levels in St. Grendelstrasse, the heart of luxury city shopping
The interior design was entrusted to the historic partner of Moncler, the French architectural firm Gilles & Boissier, who conceived a unique combination of materials for the new store, whose product offer includes the men’s, women’s and accessories collections.
The flooring is alternated with Carnico gray marble and white “Calacatta”, while the walls are different from floor to floor: the basement features cream-colored leather elements and display niches in brass, white marble and metal; while on the first level, the dark black boiserie is in stark contrast to light marble and burnished brass.
The luxury duvet banner led by Remo Ruffini is already present in Switzerland in the cities of Zurich, Lugano and Geneva, as well as boasting points of sale in exclusive world-famous ski resorts such as St. Moritz, Zermatt, Crans Montana, Gstaad and Verbier.
Moncler has a worldwide distribution network of over 214 direct stores and 65 multi-brand retailers.
Its turnover in the period January-October 2018 amounted to 872.7 million euros (+ 18% at current exchange rates).