Moncler Genius, phygital strategy for Fujiwara

Moncler Genius, phygital strategy for Fujiwara

The latest 7 Moncler Fragment Hiroshi Fujiwara collection will be presented today on Tuesday 2 July with a hybrid strategy between physical and digital. “This is the third year of the Genius project – the president and CEO Remo Ruffini explains to WWD – and the launch of 7 Moncler Fragment Hiroshi Fujiwara crosses Japan, China and Europe, featuring a network of e-tailers, partners and wholesalers. In China, the launch took place on June 30 with a live streaming event that reached 17 million views in two hours and which featured a series of local creators discussing the product in an ‘itinerant’ way. The collection will be shown in the “Not in Paris” project, an online exhibition curated by HighSnobiety that replaces the Paris men’s fashion week, canceled due to COVID-19.

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