Moncler showed eight capsules from eight different designers

Winter’s almost over, but Moncler‘s massive eight-part capsule drop for their Genius Project is making me wish it would last a little longer .
The Italian apparel line opened Milan Fashion Week, showing eight capsules from eight different designers that showcase some of the most inventive takes on outerwear out there. Puffer coats are often one of the hardest sartorial pieces to style since their literal purpose is to fully shield you from any and all elements, but the genius of Moncler is in the brand’s willingness to allow multiple re-imaginings for what we readily take as the truth.
Valentino creative director Pierpaolo Piccioli paired his A-line puffer gowns with caplets and long gloves, while Simone Rocha‘s collection evoked pure, dreamy romance. 1952, Milan-based brand with West Coast aspirations Palm Angels, British designer Craig Green, Kei Ninomiya, Fragment Hiroshi Fujiwara, and Grenoble also released capsule collections that redeemed winter as a season.

“The Genius Project is a new strategy that will sign a new era for the brand

“The Genius Project is, for Moncler, a new strategy that will sign a new era for the brand, a sort of genuine evolution, a bold leap forward marking the brand’s future,” said Moncler CEO Remo Ruffini.  “In my view, the evolution of the brand is still the biggest challenge while being able to respect and maintain the integrity of the Moncler DNA, and involving different creative minds, for me, stands for interpreting it with the aim of hitting Moncler’s wide audience of customers.”

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