Missoni inaugurates a new flagship in China in Shanghai in the Kerry Center. The project bears the signature of Bba Studio, a design studio founded in Milan by architects Barbara Ballabio and Andrea Burgio. The store covers an area of 180 square meters and features the famous zig-zag pattern that characterizes Missoni fabrics, created with the use of colors, vertical metal elements and cuts of light. On the whole perimeter it is possible to read the graphic texture which has become the dominant element of the Missoni style. Great attention has been given to the search for sustainable materials, with ecological products and a circular life cycle.
