Millie Bobby Brown acquires a majority stake in her cosmetic label Florence by Mills from Beach House Group, the brand’s incubator that helped develop and launch the line. The star of the Netflix series, Stranger Things, launched the cruelty-free and vegan brand, named after her great-grandmother, in the summer of 2019 in collaboration with Beach House Group. While focusing on e-commerce and social media marketing, Florence by Mills is available at retailers Ulta Beauty, Boots, Douglas, Asos, Nocibé, Beauty Bay and Look Fantastic.
