Milan fashion week more and more digital. As for the last edition, the contents, fashion shows and presentations of the different brands we talked about in recent days in this magazine will be uploaded to the platform and will be made available to a global audience. The appointments will be expanded all over the world, thus simultaneously covering all the time-zones, thanks to four international partners: Kommersant Publishing house for Russia; Tencent Video, for mainland China (excluding Hong Kong, Macau and Taiwan); The Asahi Shimbun, for Japan and The New York Times for the United States. The OOH streaming Italian partner Urban Vision will broadcast them in Milan, through large screens positioned in strategic points of the city. Back in July, for the first time in its history, CNMI experimented a highly innovative formula to tell the story of Italian fashion through a live digital platform, transforming the “fashion show” universe into a virtual meeting space, where industry watchers and decision makers could be privy to the latest trends, as well as the most significant themes and pressing issues gripping the industry as we know it. For this edition of Milano Fashion Week, CNMI has strengthened its platform: milanofashionweek.cameramoda.it, a landmark project unveiled during the first edition of Milano Digital Fashion Week. Launched last July, milanofashionweek.cameramoda. it penetrated 105.592.409 users globally on social media networks, reaching an Earned Media Value (Web and Social Media) of €6.244.315 representing 58% of the total EMV garnered during Digital Fashion Week. For the September Milano Fashion Week, the platform, born from the joint efforts of CNMI, Accenture and Microsoft, keeps surprising, with the addition of a new Multibrand Virtual Showroom dedicated to young talents and designers committed to sustainable fashion. Conceived and implemented by Hevolus Innovation, a leading company in Mixed Reality and phygital customer experience, the Multibrand Virtual Showroom exhibits through life- like 3D digital reproductions, the outfits of the emerging talents showcasing at “Fashion Hub Market” and the “Designers of the Planet” project participants. The interactive and multi-sensory user experience, accessible from smartphones, tablets and pc’s, is already prepared for its future use with Microsoft HoloLens 2 and takes advantage of the most advanced functionalities of Microsoft Cloud and AI platforms, it allows visitors to freely navigate in the digital architectural space, change outfits on mannequins, listen to music and spatial sounds, access some information about the fashion designers.
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