Boom in attendance, great fashion shows, Milan Fashion Week shines again

Fashion that excites

The fashion week ends today in a Milan that, in addition to confirming itself as the capital of Italian fashion, is gaining more and more preferences from all over the world. A very rich calendar, back to pre-Covid levels, with 68 shows, 104 presentations and 30 collateral moments. Milan Fashion Week 22 with its fashion shows for women’s collections for Spring-Summer 2023 recorded a real boom in attendance, favoring a significant economic induced between hotels, b & bs, restaurants and other services. Carlo Capasa, president of the Italian Chamber of Fashion, had seen us right when he declared at the inauguration: “By now we are almost back to pre-Covid levels. This season is particularly enthusiastic, with many people who want to come back live to see what happens in Milan. . There are fewer insiders from China but some prominent journalists have registered to see the shows live in Milan. On their return they will then have to quarantine and it is admirable that they have decided to be present anyway. We have buyers and journalists from all over the world. world, arrived from Japan, Korea, the United States, from all over Europe, from Arab countries. It will be an exciting fashion week full of people. In the city everything is fully booked “. The figures of the fashion sector speak for themselves: the turnover forecast for 2022 is 92 billion euros, in 2019 it was 90, and exports have risen to 73 billion. Among the many maison and top brands that have shown us Michele Franzese Moda we have selected for you the fascinating proposals destined to become trends by Etro, Philipp Plein, Jil Sander, Msgm. Here is Milan Fashion Week in our highlights.


Marco de Vincenzo’s debut at the helm of Etro was highly anticipated and his Spring / Summer 2023 fashion show did not disappoint a bit. The creative director appointed in June proved to live up to expectations, also witnessing great consistency between personal stylistic choices and the brand’s DNA, projecting the Etro heritage beyond the “obligatory” nostalgia in a new eccentric but essential vision. “In the few months that have separated the announcement of my appointment from my debut as creative director of Etro, I have wondered what to do for the first collection. I also relied on my joy of being here and doing a job I love. And a miracle of positive energy has occurred. So I decided to free myself from the past of the brand, not to deny it but not to be influenced: it came spontaneously to give my own interpretation of Etro which was born as a textile company and has its origins in fabrics and textile richness. So there is no paisley in the collection because Etro is much more than that, it is a wealth of patterns and symbols. So I looked for a new language through symbols and I entered my passions: which of them do I want to bring with me in this collection? Today there is the joy of the beginning “, said de Vincenzo at the beginning of Milan Fashion Week. The name chosen for his collection is ETROPÌA and is a journey between reality and imagination in search of one’s individuality. Marco played with fabrics taken from the maison’s archives together with ultra-modern recycled plastics. His is a wardrobe made up of dry shapes, essential pieces but with an elaborate decorative research. “It’s a collection that I made inside myself, believing in my intuition and trusting my perception.” He showed off colorful knitwear, sheer pants, prints with maxi fruits and tropical birds, degradé dresses, shorts, men’s shirts, miniskirts, denim cargo and luxuriously made bras.


“This show is about sex, tofu and rock ‘n’ roll,” said PHILIPP PLEIN at the opening of his show to celebrate the brand’s return to the catwalk for the first time since COVID-19 and continuing to describe his spring collection / summer 2023: ”It’s a rock star collection for a rock star brand… and what is a rock star? Someone who can do whatever he wants. The collection kept Plein’s promises and was decidedly rock: ultra-studded biker-style jackets and trousers, ripped or decorated denim, mini dresses with lightning embroidered in crystals, crystals that dominated the scene expertly distributed among all the others creations, but also sweaters, jackets and shorts reopened by prints that are real tattoos.


The rain on the catwalk set up in the Forlanini park did not stop the show for the Jil Sander spring / summer 2023 collection. On stage, all accompanied by simple gray umbrellas, the models paraded showing the ideas of the two creative directors Lucie and Luke Meier. A collection in which “he” and “she” seem to come together and merge in a common stylistic project. The absolute and deconstructed minimalism typical of the brand is enriched by embroidery and decorations of rhinestones and crystals, feathers and fringes. The looks proposed by Jil Sander are strictly monochromatic dresses built around a wide silhouette, modeled precisely by both sexes. A very simple cut from which to obtain more eccentric elaborations such as cargo pants in silk satin or evening dresses with sequins and sneakers. A color palette ranging from white to black through very delicate shades of cream, beige, pink, and an almost invisible yellow. The key message is definitely that of synthesis.


“Forever, Always …”, Massimo Giorgetti for his spring / summer 2023 collection has chosen to tell how he himself said of “an unconventional romanticism, tender but also biting, so I explored an idea of ​​a very intense woman, in which the two aspects naturally intertwine. There is candor and there is magnetism, there is purity but also sexiness “. And then a very Pulp version of a woman-bride appears on the catwalk because, continues the creative director, “Marriage is a celebration of the desire to be together and have fun, the joy of living and there is nothing more MSGM than this! The classic wedding aesthetic is completely redesigned and decontextualized to take on new meanings. The white tulle is of an ultra-transparent texture, with lingerie in plain sight, and it rests on unstructured jeans, super tight white lace jumpsuits appear under shirts decorated with bows and laces, cut-out mini dresses, everything is decidedly punk and like .