E-commerce for Michele Franzese moda with a new on-demand service developed in synergy with Google, which will allow all those who access the michelefranzesemoda.com site to discover the collections more closely and go shopping in the company of a virtual assistant. Especially in a sector such as the retail, where contact with sales assistants is central in the realization of the purchase process, Sales Virtual Assistant allows to relive the typical experience of the store online and to find human contact thanks to an experience of totally tailor-made shopping. The service will be on-demand and will be available in Italian, English, on all domains of michelefranzesemoda.com and AppStore. At the end of the session, the user can finalize the purchase or, if he wishes, to review the selected looks and conclude the purchase at a later time.


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