“X” is the new format of Micam, dedicated to sustainability and innovation, that will debut during the international exhibition dedicated to the footwear sector scheduled from 16 to 19 February. Micam “X” is designed to allow visitors to get to know the trends , the technologies and new production processes that will characterize the future of the sector, focused to sustainability. The new area, set up inside Pavilion 1, where the fashion shows and seminars will take place, will host presentations, workshops and installations dedicated to three themes: materials, sustainability and retail. Visitors will be able to attend debates on the evolution of consumer trends in the sector, truly sustainable purchasing choices, and how the distribution channels are also changing thanks to new technologies.
