Micam, focus on trend and sustainability

Micam, focus on trend and sustainability

Innovation, trends and sustainability: Micam is preparing to open the doors of the 89th edition, scheduled from February 16th to 19th, paying particular attention to these contents. It is no coincidence that Micam X is one of the novelties of the footwear fair. The new area of ​​the show will be the stage for the most innovative and technological proposals, where the public will be able to find new market trends, discover materials and get informed on the future of retail. Furthermore, the workshops organized by Wgsn, focusing on new trends, and by Lineapelle, focused on the most innovative aspects and on the evolution of materials. The fair, for this edition, will host 1,205 exhibitors (628 Italians and 755 foreigners), and a decline of around 5-7% of visitors is expected, due to the inconvenience related to Coronavirus in China. Among Micam’s other novelties, there is his landing in America. In fact, from 17 to 19 August 2020, the first edition of Micam Americas, an international event dedicated to the overseas market, will be held in Las Vegas. The new fair, created in partnership with Informa Markets, will take the place of Fn Platform and will take place simultaneously with Magic and Project.