Mibact launches #lartedellamoda

Mibact launches #lartedellamoda

Mibact (Ministry of Cultural Heritage and Activities and Tourism) launches a new digital campaign entitled ‘The art of fashion’, on all its social channels, with the hashtag #lartedellamoda, and on the official website. The campaign will enhance precious and unpublished documents and works preserved in the collections of the archives, libraries and museums of the State. Theatrical and dance costumes, cloth and fabric samples, uniforms of marching bands, drawings, descriptive models, sketches and design objects will accompany the public on a ‘journey to Italy’ to discover the art of fashion, from costume sketches by Emanuel Ungaro for the Carmina Burana of the Rome Opera House, to the silhouettes of the romantic wedding dresses of the Fontana sisters kept at the Boncompagni Ludovisi Museum for Decorative Arts, Costume and Fashion of the 19th and 20th centuries; from the Gio Ponti ‘Visetta’ sewing machine exhibited at the Design Museum in Milan, to the advertising posters kept at the Salce Collection Museum in Treviso, revealing little-told aspects of the world of Italian fashion and tailoring. The campaign will end at the end of October on the occasion of “ApritiModa”, the event sponsored by Mibact, which since 2017, for one weekend a year, enhances the professions and trades of Italian fashion and is scheduled for 24 and 25 October

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