Pitti Immagine Uomo 101 and Pitti Immagine Bimbo 94 with fall / winter 2022-23 collections continue until Thursday 13 January, at Fortezza da Basso in Florence. The theme of this edition, supported by the Ministry of Foreign Affairs and International Cooperation and Ice Agency, is ‘Reflections’, interior reflections to look “beyond”, towards a new beginning.
Figures
The brands participating in Pitti Uomo are 540, 151 of which (28%) foreign. All the brands present at the Fortezza da Basso are also on the Pitti Connect digital platform. On the other hand, 37 brands participate only on Connect. It is possible to relive every moment of the event even online thanks to daily Video Reports and special multimedia contents.
Brands
Among the well-known brands participating we have Galeries Lafayette, Neiman Marcus, Printemps, Harvey Nichols, Selfridges. Brunello Cucinelli will not be present, Ann Demeulemeester will show in June. Among the Italian brands we have Canadiens, Ido, Naturino, Premiata Will Be, Refrigiwear, Sarabanda, Superga Kidswear and Parosh, standing out with its first girls’ collection. Dolce & Gabbana is present in Sala delle Nazioni in a special installation. Some brands such as Herno, Blauer and Invicta unveil the children’s collections along with the adult one. Ecoalf exhibits the kids line for the first time at the Ghiaia Pavilion.
Menswear
Three areas of the event tell about the three different souls of today’s menswear: the classic, the outdoor and the new stylistic canons. In Fantastic Classic there is a selection of authoritative brands that, starting from the masculine classic, look for new details and combinations. The brands in the Dynamic Attitude area will show their passion for the outdoors as a meeting point between sport and streetwear, combining in their collections an elegant design, contaminated by vintage, but also innovative, energetic and technological. Finally, in Superstyling the aesthetic choices outside the box stand out, supported by sartorial skills. The fourth edition of Sustainable Style has been confirmed, the project that attracts international press and top buyers by attributing great and right importance to sustainability
Kidswear
New locations inside theFortress are dedicated to Pitti Bimbo, which includes 170 brands, 81 of which from abroad (48% of the total). There are two sections: 100% Children and The Kids Lab! The first one, in the Sala delle Nazioni, Sala della Ronda and il Rondino, the focus is on luxury, tailoring, sporty and urban, from newborns to teenagers. In kidswear and kids lifestyle.
Complete safety
“We are ready to give our contribution to the recovery of Italian fashion and international trade – affirms Raffaello Napoleone, CEO of Pitti Immagine -. Our entire structure has worked to open the show in complete safety, an attention much appreciated by visitors last summer, a real competitive factor in this phase, and with a renewed display format but always designed on the same selection characteristics and communicative impact which, together with the program of special events, have made Pitti Uomo the world reference point for men’s fashion and lifestyle. The companies have responded with enthusiasm, they do not hide the difficulties but at the same time they express a great energy, a firm desire to return to represent themselves with their best qualities. We have clearly increased numbers compared to the last edition, both in terms of exhibitors and buyers, from Italy, Europe and the Middle East “.
