Max Mara does Posh Punk and looks ahead to Dubai

The latest salutary lesson on how to stage a classy fashion show and manage your brand from Max Mara, who created a Posh Punk collection that, ironically, was all about dressing the new contemporary career girl.
Hair extensions worthy of Siouxsie and Banshees sprouted out of heads of most models in this show, staged early Thursday morning in a wet Milan, albeit in a nightclub atmosphere of a darkened set inside the massive courtyard of Palazzo Serbelloni.
Though the collection was very much targeted at working women; marvelous swirling tops coats in creamy cashmere and forgiving manly double-breasted boardroom jackets.

The coats were cut with immense authority

Made in a perfectly judged palette of anthracite houndstooth, shadowy chalk-stripe and deep caramel Prince of Wales, the coats were cut with immense authority. Adding to the counter-culture mood, many were fringed on the sleeves and shoulder.
Max Mara is also one label that never skimps on costs either. That was clear from their casting. With Gigi Hadid, Doutzen Kroes and Lara Stone opening the action in a series of fantastic leopard and cheetah print tops, coats and elongated jodhpurs. The cast made up with coal-rimmed eyes to add to the seductive mood; heightened by the faintly S&M punk straps that finished the body-hugging dresses and pencil skirts.

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