Max Factor nominates Rowe as creative director and global make-up artist
Rowe, a make-up artist and beauty expert, will work with Max Factor to create new products that meet the needs of today’s consumers, producing content for the brand, as well as educational initiatives aimed at promoting the brand.
The announcement comes at a time when Max Factor is refreshing his image to reflect a more diversified and inclusive vision of beauty and rethink its product offering.
The goal is to renew its current collections to offer products that address the needs of women and specific skin problems.
Rowe says that, in her new role, she wants to focus on creating easy-to-use and affordable products to help the brand set a new path.
“As one of the most famous cosmetics brands – added the make-up artist – I am excited to help re-launch Max Factor for today’s modern woman, creating new collections that are easy to buy and use. Over the course of my career, I have seen the needs of women evolve now needing new and current solutions, which we will develop “
Rowe brings over 20 years of experience in the beauty industry, having worked in the past with celebrities such as Sienna Miller, Nicole Kidman, Kate Hudson, Léa Seydoux, Mila Kunis, as well as luxury brands such as Louis Vuitton, Gucci, Chanel and Prada.
She also holds the title of art consultant for Burberry, working on the range of tricks for the label and the seasonal fashion shows.