“Marchio storico”, the logo who identifies the historic brands of national interest for made in Italy was presented in Milan. The aim of this tool made available by Italian government is to “protect the industrial property of historic Italian companies, our excellence, in the challenge towards the innovation, sustainability, international competitiveness of Made in Italy” as we can read on the Mise website. The logo was established through a decree signed by Minister Stefano Patuanelli in the special register “Historic trademark of national interest”. The project was started by the previous government. During the presentation event, organized by the Ministry of Economic Development in collaboration with Unioncamere, new calls for the enhancement of patents, trademarks, designs and technological transfer of research and development activities from universities and from public research institutions to the industrial system were presented: 50 millions euros will finance business and protection of made in Italy.