According to the latest quarterly Lyst Index report, Off-White held on as the “hottest brand in the world” for the third successive quarter. In a clear reflection of the pandemic, demand for fashion face masks saw a 496% surge in searches in the quarter, with Off-White’s arrow mask taking the first spot in the hottest men’s product list. Consumers seek home fitness solutions and comfortable clothing to wear indoors, so Nike was among the fastest risers this quarter, climbing nine places into third position. It saw huge demand for products such as hoodies, sweatpants and shorts and its Kobe 4 Protro Carpe Diem sneakers, entered the men’s hottest products list in fourth place. In fact page views for sneakers from the long-term collab spiked 733% after the athlete died in February.


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