Vogue business reports on shopping trends after lockdown by analyzing data of the main global research platforms in the fashion sector. Retail data platform StyleSage found that shorts, jumpsuits and handbags have been the most frequently sold-out items in the past two weeks in countries where lockdown restrictions were easing, including New Zealand, Australia and Denmark. Intimates and slippers were also among items most frequently sold out, indicating that people are not yet abandoning their prioritisation of at-home comforts. Trends of citizens in the UK, France, Italy are not totally uniform. Data from Lyst show that denim was the most popular category in Germany in April, while other European countries prioritised more summery choices. MatchesFashion.com puts in evidence  a 44 per cent increase in evening gown sales month-on-month over May, suggesting that socialising is increasingly top of mind. Occasion dresses are currently among the most popular items in Norway, Denmark and Australia, while cocktail dresses are doing well in Greece. The fastest-growing products are the ones easy to wear like long day dresses, sales for which have more than doubled since last month, and shorts, sales of which have increased by 250 per cent year-on-year over April and May. In footwear, sandals sales are up 55 per cent year-on-year.


Click here to visit Michele Franzese’s world. New SS20 arrivals: register, subscribe to newsletter and get discount coupon up to 30%!