LVMH “conquers” Galleria Vittorio Emanuele II in Milan. The French group, with the Dior and Fendi brands, has secured the two stores currently in use in Versace and Armani which are therefore added to the Louis Vuitton one. Starting from an auction base of 950 thousand euros in annual rent and only after 38 raises at the hands of six competing brands, Dior has won the store so far granted to Versace. For 253 square meters and three windows on the Octagon, the French fashion house will pay the highest amount ever paid for having a view in Galleria Vittorio Emanuele II. Armani’s 336 square meters (which moves to Tim’s “historic” store) were obtained by Fendi, competing with five other big fashion brands, which, after 28 raises, won by offering almost 3 times the base auction, set at € 872 thousand. According to Repubblica, Hermes, Yves Saint Laurent, Tod’s and Bottega Veneta were among the other brands in the competition.