Antoine Arnault becomes LVMH’s director of image and communication. Placing his son in this key place, the owner and patron of the world’s number one luxury group sends a clear message: the group remains more than ever under the control of the family

Bernard Arnault gave a preview of this information to his employees on June 1 in a note unveiled by the agency Bloomberg, in which he announced the promotion of his son, placing particular emphasis on social networks. The appointment was then confirmed by the French group.

The LVMH boss, who owns 70 companies, including Christian Dior and Louis Vuitton, underlines the growing attention of the media and the public towards the luxury group, hence the need to strengthen communication to better cope with this overexposure.

Antoine Arnault, who on the 4th of June turned 41, currently directs the prêt-à-porter brand Berluti, and is the president of Loro Piana, another brand of the group specializing in high-end wool.

After attending Insead management school, Antoine Arnault launched at the age of 23 his first company, Domainoo, specialized in research and protection of domain names on the Internet, before becoming part of the group’s main brand, Louis Vuitton, of which he was in particular the director of communication, and then take over the management of Berluti in 2011.

In recent years, Bernard Arnault has gradually made his heirs into the LVMH galaxy, destined to take the reins of his empire when the time comes.
In addition to Antoine, the eldest sister Delphine has been the chairman of the vice-director general of Louis Vuitton since 2013. Alexandre, first of the last three children that Bernard Arnault has had since his second marriage, is co-responsible for the German Rimowa suitcase brand, acquired by LVMH in 2016. His brother Frédéric has recently been responsible for Tag Heuer’s “smartwatch” business. while the youngest, Jean, alternates his studies with internships within the group.


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