LVMH acquires 60 percent of Off-White, a brand founded in 2013 by designer Virgil Abloh, who has also been creative director of the Louis Vuitton brand’s menswear since March 2018. The designer retains 40% of the shares and the creative helm of the company. LVMH and Abloh will collaborate on the launch of new brands in different sectors beyond fashion. Off-White has over 50 single-brand stores worldwide and has recently opened a Parisian boutique that includes a café in collaboration with the Japanese company % Arabica. Among the characteristics of Off-White is the continuous search for new synergies with other brands such as Nike, Ikea, Moncler, Jimmy Choo and Timberland. LVMH is also a minority shareholder of Jw Anderson, a brand founded by Jonathan Anderson, creative director of Loewe, another maison headed by the French giant, as well as Marc Jacobs, a brand founded by the homonymous American designer and former creative director of womenswear. by Louis Vuitton.