Stone Island joins Moncler to develop together a new vision of luxury, according to the ‘beyond fashion, beyond luxury’ philosophy, characterized by experientiality, inclusiveness, a sensee of belonging to a community and contamination of different meanings and worlds such as that of art, culture, music and sport. “I have always worked to build a strong brand, where uniqueness and closeness with the consumer have always been the main cornerstones of a development that is always beyond fashions and conventions – declares Remo Ruffini, president and CEO of Moncler. Sharing the same vision leads us today to join Stone Island, led by the president and CEO Carlo Rivetti, to design our future together. The Moncler and Stone Island brands want to offer the new generations a new concept of luxury, far from the traditional canons in which young people no longer recognize themselves. What we believe in is an open and participatory universe, which thrives on community, experientiality and cultural exchanges “. Moncler will make its knowledge and experience available to Stone Island to enhance its great growth potential, particularly in the American and Asian markets and in the DTC (Direct to Consumer) channel, as well as sharing the culture of sustainability that has allowed the company, for second consecutive year, to position itself in first place as Industry Leader in the “Textile, Apparel & Luxury Goods” sector in the Dow Jones Sustainability World and Europe indices.

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