The luxury brands respond to Covid 19 and relaunch on the web and social networks, enthralling consumers with new forms and branding services that can also be comfortably enjoyed from home. Alexander McQueen and Bottega veneta are two of the most active brands in this period. The first, through a series of digital tutorials provided by the McQueen Creative Community project, it is encouraging creativity from home and selecting the most intriguing looks created by users. Bottega Veneta launches on its social channels and on its “Residency” site, an entertainment virtual area in which stakeholders, models and inspirers of the brand talk about the artists and works that have influenced their lives, from music to literature, and from cinema to art.

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