Luxury brands invest more and more on Tik Tok, the social media created in 2016, with 1 billion of clients, that offers short and less studied clips compared to the filtered images of Instagram. Some brands loved by post-millennials, including Ralph Lauren and Calvin Klein, have been on Tik Tok since 2018. Burberry launched the #TBchallenge in June, inviting everyone to draw the TB logo with their hands. OlivierRousteing, creative director of Balmain, presented the partnership with Puma and Cara Delevingne and, a few days ago, the French fashion house presented their #BalmainEnsemble archives. Jacquemus proposes excerpts from the fashion shows and the backstage of the advertising campaigns involving top models such as Gigi Hadid.
Click here to visit Michele Franzese’s world. New SS20 arrivals: register, subscribe to newsletter and get discount coupon up to 30%!