Two recent studies on the world of fashion and luxury focus attention on the new frontiers of luxury and on trend of the footwear sector
New frontiers
In 2022 companies in the luxury sector will have to face not only the new pandemic wave but also the increases in the prices of raw materials and energy. A Deloitte study on the new frontiers of luxury highlights how the pandemic has pushed companies to make bold moves in the creation of new business lines and in the development of their digital strategies, such as the entry of luxury into the world of NFTs, which represent the opportunity to verify the authenticity and ownership of an article, an important factor in combating counterfeiting, and which allow access to the world of the metaverse as in the case of gaming, where through the creation of video game avatars it is possible to involve younger generations from Gen Z to the new Alpha Generation.
Footwear
The Italian footwear sector at the end of 2021 should have grown by 16.2 percent compared to 2020, according to the elaborations of the Confindustria Moda Study Center issued by Assocalzaturifici. The main gap, according to the study, is between the world of brands (which are performing well and have already recovered pre-pandemic levels) and the world of Italian realities, where 2 out of 3 companies closed the year with revenues below. the pre-Covid levels. Exports mark + 17.6% in the first 9 months of 2021, with excellent performances towards France, Switzerland, the United States and China. Exports to the United Kingdom, Japan and South Korea worsened.
Funds from PNRR
In any case, fashion companies will be able to count on substantial resources provided for by the PNRR, considering that fashion is also among the strategic supply chains identified by the National Resilience Plan. Between tax credits and development contracts, the PNRR allocates a total of 2.2 billion euros for projects, among other things, of digitization, innovation and competitiveness of the Made in Italy supply chains and the ecological transition, favoring the construction of ‘gigafactory ‘to make batteries and photovoltaic panels and for wind power”.
