Louis Vuitton pushes digital and launches the Nba capsule in one of the symbolic places of American sport, Madison Square Garden, but in an “electronic dimension”, that is, used as a set for the virtual shopping experience. From the three-year partnership between the maison and the North American sports league, made official last January, LvxNba was born, the first men’s clothing capsule collection created under the artistic direction of Virgil Abloh. The collection, inspired by a player’s wardrobe and divided into three parts (travel, arrival at the game and press conference), is composed of clothing, accessories, leather goods and shoes. The LvxNba digital experience, made possible thanks to the drone videos inside the arena, is open to the public who can follow it online at louisvuitton.com.
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