Louis Vuitton opens a boutique at terminal T3 of the Leonardo da Vinci international airport in Fiumicino, Rome. The opening represents the first store inside an airport in Italy, the tenth in the world, as well as the largest of its kind in Europe. The store is spread over one floor and presents a wide range of leather goods, fragrances, jewelry, watches, textiles, accessories and footwear from the male and female universe. Customers will be able to personalize their favorite leather items with the unique airplane-shaped hot stamping, designed specifically for the Fiumicino store. The facade of the shop, completely covered with screens, is dedicated to the capital and to Italy thanks to images that welcome visitors inside the space. The concept is inspired by the Italian design of the ‘50s and monumental architecture of the capital. The boutique houses some works of art and famous international design brands including the Spanish Patricia Urquiola, the Japanese Kensaku Oshiko, the French Michel Mortier and the Danish Borge Mogensen.