The engines are warming up for the 14th edition of the London Fashion Week Men’s, on schedule from 8 to 10 June. Don’t miss the return of Alexander McQueen and the Craig Green show. The Truman Brewery, in the heart of London’s East End, is confirmed as the hub of the event.
Scheduled for Sunday afternoons, Alexander McQueen has chosen the presentation formula, while Craig Green, three-time winner of the British Designer of the Year Menswear at The Fashion Award, will march on Monday.
On the catwalk there will also be Chalayan, E.Tautz, Edward Crutchley, Fashion East, Feng Chen Wang, Liam Hodges, Martine Rose Oliver Spencer, Qasimi. While Band of Outsiders, Belstaff, Michiko Koshinoe Wood Wood have decided to participate with presentations.
Among the international brands that have chosen the British limelight are also C2H4, Iceberg, John Lawrence Sullivan.
Kiko Kostadinov will be the kick-off for the event on Friday, benefiting from the support of the Newgen platform, created to support emerging creatives.
The next day it will parade for the first time in the Art School calendar, as part of the Newgen project, under whose aegis also names such as A-Cold-Wall, Charles Jeffrey Loverboy, Paria / Farzaneh, Per Götesson and Stefan Cooke will also be on the catwalk. Bethany Williams and Nicholas Daley will present their collection with a presentation.
The event takes place at a positive moment for men’s fashion in the United Kingdom which, according to Mintel figures, has reached a value of 15.5 billion pounds in 2018, up 3.5% compared to 15 billion in 2017 The forecast for the next five years is an increase of 15.4%, reaching 17.9 billion by 2023.
The goal of the organizers is to put the spotlight on the London creative community and celebrate talent and diversity through art, design and music, which have made the city an important point of reference for menswear on the international scene. For this reason colab projects will be launched between emerging musicians and designers.