LL Cool J and his fashion collection: the first product drop is scheduled for tomorrow

LL Cool J and his fashion collection: the first product drop is scheduled for tomorrow

Rapper LL Cool J is getting into the fashion business. The US artist and actor has announced the imminent launch of a Rock The Bells fashion collection, named after his radio station on Sirius FM — which was in turn named after his hit 1986 track. The collection, which will include the aforementioned ‘80s-style, record label-branded varsity jacket, a hoodie and t-shirts, pays homage to the world of classic hip-hop. Its style references will draw inspiration from emceeing, breakdancing, graffiti artistry and DJing, and the first product drop is scheduled for January 28. LL Cool J is in good company with his new venture — well-known rappers and hip-hop artists with their own fashion lines include Kayne west, whoe Yeezy brand for Adidas has achieved cult status, and Drake, who has also seen success with his October’s Very Own label. Will Smith delighted fans of his 1990s sitcom “The Fresh Prince of Bel-Air” last year with the launch of his fashion line Bel-Air Athletics, while Nicki Minaj also got in on the act by collaborating on a high-end collection with the luxury label Fendi.