Full skirts, cotton blouses, lace-up ankle boots, pastel shades and go-go flowers: the remake of “Little Women” in the adaptation for cinema by Greta Gerwig, more than 150 years after the publication of the book, promises to be one of the most memorable fashion moments of the year. The movie, in addition to providing existential tips, is a complete guide to the hottest trends of the next season, as highlighted by Vanity Fair. Jacqueline Durran, costume designer of the movie, has definitively transformed the four March sisters into real fashion influencers a century and a half after their literary debut. Jo, Meg, Beth and Amy become icons of that trend that rages on the catwalk and on the road, composed of high-necked dresses, long and modest but absolutely “wannahave”. Since last May, according to Lyst, online searches for prairie dresses, the long-sleeved dresses and full skirt typical of the second half of the nineteenth century, have increased by 38%, while sales on Net-a-Porter e-commerce have grown of 330% if compared to last year. That’s why many brands have converted to an aesthetic that Jo & Co. would appreciate very much: Zimmerman, Thom Browne, Brock Collection, The Vampire’s Wife and Batsheva are just some of the brands that have launched collections rich in ruffles, sleeves puff, starched collars and romantic accessories that immediately conquered celebrities and Instagram queens. Amy’s Maria Antonietta style looks in Europe, for example, reminds those ones presented by Simone Rocha (she’s in each millennial’s wishlist), while Jo wears voluminous and layered dresses in rust and olive tones that remind the silhouettes of the London brand Molly Goddard. The latest film adaptation of “Little women” is surely a gold mine for style inspirations. Unmissable at the cinema, must have in the wardrobe.
