Kim Jones collaborates with GU

GU is launching its first designer collaboration with Kim Jones. The collection will feature several designs from the archive of the former Kim Jones brand updated for both men and women to be released on March 2.
​Kim Jones, who recently retired from his post as Creative Director of Louis Vuitton menswear, following the autumn/winter 2018/2019 collection, revealed on February 14 on his Instagram that he is collaborating with GU. Jones commented: “I am excited to revive my favourite designs from past collections with GU. Having taken a break from the Kim Jones brand for ten years, I feel the timing is perfect.”

The collection was photographed in London

Items in Jones’ GU collection will feature the tag “Kim Jones GU Production“. The tag will also show the Kim Jones brand season that the design was originally made for as well as the season this collection debuts with GU.
The collection was photographed in London, supervised by Kim Jones himself and styled by Melanie Ward. Tokyo’s Ginza GU store will have a special display for the collection for a limited time from the first day of its release.

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