Kering Eyewear has added a big-name brand to its portfolio. The business is already responsible for the eyewear collections of brands Cartier, Alaïa, and Montblanc, which are owned by Swiss giant Richemont, and has added another Richemont brand, Chloé, to it’s roster. Kering Eyewear, which was created in 2014 by Roberto Vedovotto and Kering to manage the French luxury group’s eyewear business, thus reinforces its position in the luxury eyewear segment. The first Chloé Eyewear collection made in partnership with Kering Eyewear will be for the spring/ summer 2021 season and will be launched in October at eyewear trade show Silmo. The collection will be distributed from January, 2021, and will include a wide range of women’s sunglasses and eyeglasses. Today, Kering Eyewear counts 14 brands in its portfolio, the nine Kering brands comprising Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, McQ, Brioni, Boucheron, and Pomellato; four Richemont brands Cartier, Alaïa, Chloé, and Montblanc; and Puma.


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