The Canadian actor of Lebanese origin is the protagonist of the new Fall / Winter 2019 campaign of the French fashion house, of which he embodies the chic and rock’n’roll spirit. Time seems to have stopped

After rapper Travis Scott, Saint Laurent has recruited another famous face for the new campaign dedicated to men’s fashion for Fall / Winter 2019. This time it is none other than Keanu Reeves, legendary actor launched in a big way by cult films like Point Break, Little Buddha and became famous in the world twenty years ago with the Matrix trilogy interpreting its protagonist. Today the charming Canadian, at 54, has become the face of the French fashion house, of which she naturally embodies the style thanks to her rock and sophisticated


The star was immortalized in black and white by David Sims, who portrayed him in a series of shots in which he wears some of the latest Saint Laurent fashion collection: key clothing items include a dark wool dress, accented from strips of light chalk, with a black shirt and dark sunglasses, with a thin and square frame; a leather jacket with a sheepskin collar and matt metal buttons.

Finally, in the only image in which Keanu Reeves appears in an American piano, the actor is portrayed in a leather trucker jacket, a black shirt with a minimalist fantasy and, dulcis in fundo, the iconic slim denim by Saint Laurent.

Maschile senza sfociare nel macho, misterioso senza apparire un hipster snob, l’attore emana uno spontaneo carisma che lo rende un esemplare raro di stile ed eleganza, e che Anthony Vaccarello ha fiutato, ancora una volta, abilmente.