The revolutions in the Jil Sander house continue: after eight years, the Maison has announced the stop of the production and distribution of the Navy line.
Launched with spring-summer 2011, the latest collection of the diffusion line will be the one dedicated to spring-summer 2019. The confirmation comes directly from the top of the brand. The reason? Abandonment, they let us know, fits into the new strategic plan aimed at further enhancing the main collection, aimed at offering customers a more coherent vision of the brand.
“Since the arrival of creative directors Lucie and Luke Meier Jil Sander has focused on her own identity, aiming to reinforce the integrity of the design with collections able to respect and emphasize the values of the brand”, reads a note.
But the closure of Jil Sander Navy is not the only move in the luxury home. The new course will also be expressed through a renewed concept for the points of sale, starting with the flagship store recently opened in Tokyo.
And always with a view to an increasingly coherent brand, there is the new Jil Sander + outerwear collection: a series of men’s and women’s garments designed for life far from the city, entirely made of organic, performing and ecological fibers, the first of which fruit – made with 4 hands with Mackintosh – will be available in autumn-winter 2019/2020. All that remains is to see what will be the next move for the re-launch.
