An exercise of contemporary tailoring by the famous German brand during Paris Fashion Week 2022
Jil Sander F/W 22
“Autonomous, iconic and executed with exceptional craftsmanship” is how Lucie and Luke Meier, creative directors of the Jil Sander brand since 2018, describe the style presented for Fall/Winter 2022 on the fourth day of Paris Fashion Week. people the tools to be able to express themselves in complete freedom, an engaging and varied seasonal collection, aimed at a collective we respectful of individual differences: “we are all different and constantly changing”. Off-white and black, familiar choices of the brand, are mixed with sage, sand, cocoa, steel blue, burgundy, orange, yellow and green. The chromatic diversification reflects a mix of form and function with sartorial choices with structured and relaxed shapes at the same time. Coats, jackets, dresses and knitwear are combined with boots and accessories that recall the world of manual work. The choice of clean cuts “made with a knife” continues, the quality of the fabrics, the essential lines and the use of neutral colors, framed in a strong and pure minimal style respecting the original and original vision of Jil known since his debut as the German Armani or as it was defined by Vanity Fair as “the Queen of Less”, or remaining in Germanic land “Königin des Weglassens”, the Queen of the Omission. Jil Sander is minimal freedom.
In 2021 the brand, after passing from 1999 between Prada, Change Capital Partners and Onward, was acquired 100% by Only the Brave (OTB), the holding company of the entrepreneur Renzo Rosso, famous for the Diesel brand. “I have always looked at Jil Sander with respect and admiration – reiterates Renzo – the brand has remained faithful to the vision of its founder, with great attention to the beauty and quality of the product, with an unmistakable minimalist approach. Welcoming this timeless diamond into our group of unique and unconventional houses is an honor and a long-term commitment… The luxury brand Jil Sander is a symbol of modernity and refinement. Unconditional attention to design combines elegance and purity with innovative materials and exceptional craftsmanship. With its uncontaminated creative sensibility, the brand has renewed the traditional concept of luxury and elegance and continues to enrich the world of fashion with the high quality that distinguishes it “. Discover the minimal freedom of Jil Sander, sneakers, t-shirts, shoes and much more from the men’s collection on Michele Franzese Moda.