The designer has been made official at the helm of the brand thus confirming the numerous rumors  on the imminent signature


Jean-Philippe Hecquet was on the list of candidates for leadership in the viewfinder of the new owner of Lanvin, the Chinese company Fosun, which actually examined the organization chart of the SMCP group.
Yesterday his appointment was perfected, and the manager was hired by Nicolas Druz, executive director of the Fosun Fashion Group.The French luxury brand has not yet confirmed, but Jean-Philippe Hecquet will actually replace Joann Cheng, president of the Fosun Fashion Group and the Lanvin Board of Directors, who has been providing the interim from March to the general management of the transalpine brand in the coming weeks.


Jean-Philippe Hecquet – Sandro


The formalization on Wednesday evening by SMCP of the departure of the general manager of Sandro, led to take on other positions “outside the group” according to the evening statement, has allowed to confirm this scenario.

The successful griffe of the SMCP group, since September 2014 led by Jean-Philippe Hecquet, will nominate its successor this summer.

Without indicating the exact moment when this departure will be effective, the French group specifies that the appointment of a new manager will be carried out “in the near future”. In the meantime it will be Evelyne Chétrite, founder of Sandro and artistic director of the women’s collections of the label, to ensure the joint transition with Daniel Lalonde, the group’s PDG.

Before joining the last four years of mixed brand growth, alongside Evelyne and Ilan Chétrite, as head of the men’s collections, Jean-Philippe Hecquet worked specifically for Tag Heuer, but also for Louis Vuitton, as vice president of operations in North America and maximum manager of the Canadian branch.

Born in 1984, Sandro is today the driving locomotive of the Parisian group, with an increase in sales in the order of 21% in 2017, to 454 million euro, and a turnover increase of 11.7% in the first quarter, for start the new exercise.

Jean-Philippe Hecquet does not arrive in a territory unknown to him by joining a company controlled by the Chinese group Fosun. The prosperous SMCP group is also largely owned by a Chinese shareholder, Shandong Ruyi. An element that potentially played an important role when entrusting Lanvin to the French manager

The maison in difficulty (its sales decreased by 33% in 2017, to 96.9 million euros, with losses of over 30 million euros) has not yet announced who will be the new artistic director who will work to rehabilitate it together to Jean-Philippe Hecquet.