BENETTON AT THE CONTRACT. AFTER THE MEDIUM RUMORS SPONSOR THE NAME OF JEAN-CHARLES DE CASTELBAJAC TO THE CREATIVE DIRECTION OF THE COMPANY
“The industrial creator” Jean-Charles de Castelbajac, after a lifetime at the court of the major Italian and international brands, today is facing, as creative director, one of the darkest chapters in the history of Benetton.
Sportmax’s mind – it was he who created the line for Max Mara in 1976 – will present some models starting this season but his real debut is scheduled for spring 2020.
The Moroccan designer – he was born in Casablanca on 28 November 1949 – is a lover of the figurative arts of which he, in the first person, is an exponent. Passionate about street art and collector of contemporary art, Jean-Charles periodically assembles art and fashion.
Among his major collections, in fact, the paintings created in 1982 in collaboration with the artists Jean-Charles Blais, Loulou Picasso, Miquel Marceló and Combas are worthy of mention – just to name a few.
A year later, in 1983, he was inspired by Mickey Mouse and Louis XVI with a dialectically effervescent line.Lastly, his graffiti clothes made in collaboration with a graffiti artist must be remembered in 1984.
Commenting on his nomination, Luciano Benetton, returned to the presidency of the group last January. “The experience, charisma and experience of de Castelbajac to predict the social and fashion trends of tomorrow will be a great advantage for the brand”.
THE DESIGNER WORDS
“An iconic brand, United Colors of Benetton has imagined the world of today: a pop, colorful, economic and universal fashion, enhanced by the powerful images of Oliviero Toscani,” de Castelbajac said. “United Colors of Benetton and I have always had a similar approach to fashion, characterized by a passion for knitwear and love for pop and rainbow colors. Thanks to social networks, fashion is now visible to everyone, but remains accessible only to a few. Together, United Colors of Benetton and I will try to create the wardrobe of tomorrow, bringing beauty and style into everyday life, at prices that everyone can afford “, concluded Jean-Charles de Castelbajac.