Jonathan Anderson has appointed Jenny Galimberti as Chief Executive Officer of his brand J.W. Anderson. The director of communication and events of Louis Vuitton therefore goes to direct one of the main labels that parade at the London Fashion Week. Inside the lucrative giant Louis Vuitton, Galimberti is replaced by Stefano Cantino, former Prada.

J.W. Anderson – Autunno-Inverno 2018 – Womenswear – Londra – © PixelFormula

The appointment was widely expected within the British brand, of which LVMH has a significant share for five years. The LVMH-Anderson connection has a long tradition, given that the Northern Irish designer is also the artistic director of the Spanish brand Loewe, also the owner of the world number 1 luxury.

Brand executives from the world of communication have become increasingly sought after in recent years, at a time when marketing and communication have become as important for luxury brands as sales and product development.

The appointment of Jenny Galimberti also extends the tradition of LVMH to consider first of all the promotion of talents coming from their ranks before taking on external figures. Furthermore, the group does not hesitate to promote women in positions of responsibility.

LVMH and Jonathan Anderson were in no hurry to designate a successor to Simon Whitehouse, who had left for personal reasons in late 2017, after nearly four years of collaboration. Industry observers expect Jenny Galimberti to approach the role quite differently from the discreet Simon Whitehouse. The extroverted nature of communication specialists may represent a further reason for their promotions, given that the general director of a brand is, together with the designer, the most prominent figure to represent a brand.

In addition to a more open style, Jenny Galimberti has also acquired a crucial experience in the luxury sector working for three years at Louis Vuitton and having previously dealt with communication and development of brands, from Prada to Gucci, passing through L’Oréal, Alfred Dunhill and Swarovski.

To replace it with the direction of communication and events, Louis Vuitton has hired a skilled expert in the luxury sector. In fact Stefano Cantino, who will report directly to Michael Burke, knows well the different facets of the sector.

After making his debut with the Azzedine Alaïa brand, the manager joined the Prada group in 1997. Within the Italian giant he started as marketing director, starting in 2005, and then became director of strategic marketing of the group’s brands since 2014 to 2018. In the middle it was the director of communication and external relations between 2009 and 2014.

From Prada, Stefano Cantino was part of a three-billion-euro colossus of turnover. Now he directs communication and events of a brand that alone is even much heavier.