Michele Franzese Moda is the first major Italian luxury multi-brand retailer to accept Cryptocurrency

The cryptocurrencies allowed

It’s time for Crypto and Michele Franzese Moda is the first major Italian luxury multi-brand retailer to accept them. From today, all E-commerce and Android users will be able to use the new form of payment represented by the digital currency protected by cryptography, an element that makes fake almost impossible. Thanks to the integration with the Coinify system of the Voyager Digital group, customers will be able to insert the crypto option on the cart as a payment method and then choose between the allowed digital currencies (Bitcoin, Bitcoin Cash, Bitcoin SV, Cardano (ADA), Dogecoin , Ethereum, Voyager Token (VGX), Litecoin, Nano, OmiseGo, Paxos Standard Token, Polkadot, Stellar, Solana, Qtum, Tron, TrueUSD, USD coin, Tether ERC-20, USDTTRC20) then scanning the QR code to complete the payment or by copying the details into your wallet.

Innovative strategies

The Michele Franzese Moda group has always aimed to develop new ways of interacting with its users, convinced of the need to shake up the Italian commercial system by opening the latter more and more to a world in constant evolution. The networks of small and medium-sized luxury multi-brand retailers often have innovation as the only successful alternative to investment in terms of size of resources. Therefore, starting to accept cryptocurrencies means looking with interest, attention and foresight at new scenarios and opening the doors to a future in constant development and change, giving new, numerous and interesting opportunities to lovers of luxury and innovation.


How to access the online boutique and download the Android App

To find out how to pay in cryptocurrency, you can access our E-commerce at the following link.

Or, download the Android application at the following link.


Apple’s positioning on cryptocurrency payments

More than 2 months after the update request to Apple, for the introduction of payment in cryptocurrencies, no progress response has been received from the review team of the Cupertino company. The developers of Michele Franzese Moda’s team regularly send update requests, every week, with fast response times. It is the first time since the launch of the application, on 12 March 2019, that waiting times exceed 2 months. There is confusion at the moment about Apple’s true positioning, right after the announcement of the introduction of tap to pay in crypto on Iphone in the US. In any case, the MF Moda application from IOS has more than 10 payment methods that can be viewed at the following link.

The brand

Michele Franzese Moda is an important point of reference for all lovers of luxury, in Italy and abroad, always ready to inspire and involve buyers in a “dream world” in which innovation, style and elegance come together in a blend magic able to create the international showcase of today and tomorrow of the luxury world. Michele Franzese Moda is a boundless “space” in which physical and digital come together to create an emotional dimension in which each person can express her style to the fullest. A team of luxury professionals is always ready to follow the customer in every phase of his experience, offering tailor made services and collaborating with the most important fashion brands in the world.


Michele Franzese’s journey into luxury starts from S. Anastasia, where in 1992 the first boutique was opened in a historic three-storey building completely dedicated to the world of fashion. Following the huge success of this initiative, in 2010 Michele Franzese Moda expands by opening the second boutique in the heart of Neapolitan fashion, in Via Morelli, one of the most renowned shopping streets on the corner of Piazza dei Martiri in Naples.

The cathedral of luxury

2015 marks the entry into a market without borders, that is, the digital world: this is how the first e-commerce and international community of Michele Franzese Moda were born, a digital boutique that is a point of reference in luxury fashion. The dream continues in 2021 with the inauguration of the first “cathedral of luxury” the “new” store of Michele Franzese Moda, the usual space in via Domenico Morelli 6b / 8/10 in Naples but in a renewed and larger version, on an area of ​​over 700 square meters and with 6 maxi shop windows.