The number of fashion and accessories companies offering solidarity initiatives dedicated to those who fight against the Covid-19 virus increases. Pin Up Stars, which has been producing swimwear for 25 years, has decided to donate 10% of what it will collect to the Policlinico Sant’Orsola Foundation in Bologna. Edizione Srl, the holding of the Benetton family, has decided to donate three million euros to the hospitals Ca ‘Foncello in Treviso, Luigi Sacco in Milan, the Lazzaro Spallanzani and the Agostino Gemelli polyclinic in Rome. The 100% animal-free duvet brand Save The Duck, led by CEO Nicolas Bargi, is committed to supporting the Sacco Hospital in Milan in the “Save The Doctor” initiative with 20% of the proceeds from the brand’s online sales donated to the Operating Units of Infectious Diseases of the Milanese health facility. Thanks to the “hearts on earth” work granted by the Milanese artist Andrea Crespi, Moaconcept and Haikure have created the “#ITWILLBEOK” T-shirt and 10 euros will be donated for each piece sold. “Coccinelle puts its heart into it” is the fundraiser activated on the Gofundme platform by the brand of bags, accessories and small leather goods founded in Parma in 1978: collected funds will be donated to Regione Lombardia.
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