According to data from the Digital Export Observatory, fashion is the most important sector of Italian digital export with a value of 7.1 billion euros, equal to 53% of digital exports of consumer goods and 16.5% of those of the sector. This is followed by food, the only sector ‘favored’ by the Covid emergency with a growth of 46% and a value of 1.9 billion euros, equal to 14% of digital exports and 4% of food exports. Furniture, electronics, cosmetics, stationery, games, sporting goods and other sectors are worth a total of 33% of digital b2c exports. The health emergency has given a strong boost to online exports, but there is still ample room for growth in the e-commerce sector for Italian companies. 56% of companies use digital channels to sell products abroad – mainly in Germany (34.7%), France (26.8%), United Kingdom (26%), USA (25.4%), Spain (18%) and China (11.4%) and 62% of these do so in more than one market, but nearly 75% export products online for less than 20% of their turnover.