fbb, one of India’s largest fashion retail brand by Future Group launches India’s first ever Watch Now Buy Now Live fashion event


Watch Now Buy Now is a first of its kind event which will be held Live on fbbonline.in on 6th April 2018.

As the event goes Live customers can watch the fashion show and at the same time also shop their favourite collection.

Watch Now Buy Now will bridge the gap between the customers’ closet and the fashion ramp within no time.

Adding more oomph, the fashion show will be graced by the mesmerising Malaika Arora Khan along with the extremely popular and charming actor Kartik Aryan.

Both of them, will walk the ramp modelling in the fbb 2018 Summer Collection handpicked personally by the stars.

Speaking about hosting such an event for the first time Pawan Sarda, Group Head – Digital, Future Group says,

“We are living in an age where everything needs to be experienced live, in real time. Thanks to social media we get to connect with people Live. Aspiring fashionistas always watch their favourite models in awe, secretly wishing they could also wear the same dress. Through Watch Now Buy Now, we are giving all our customers a chance to buy their favourite apparel as they watch the models showcase them.”

The fashion show will unveil fbb 2018 Summer Collection featuring a wide range of apparel like ethnic, party and casual wear for ladies, kids and men.


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