Luxury brand Tom Ford has teamed up with Bedrock Manufacturing (Shinola) to create its first ever watch.

Named the 001, the watch has a classic, timeless aesthetic with a sleek rectangular silhouette that wraps around the wrist.

“Form truly follows function as the 001 case has been carefully designed to allow for a quick and effortless interchange of straps that glide in and out of the case in an original and straight forward manner,” says Tom Ford.

A price is yet to be announced.

The Tom Ford 001 will be available from flagship stores worldwide soon.