Otb joins Aura Blockchain Consortium. Renzo Rosso’s group joins forces with Richemont brand Lvmh, Prada and Cartier to develop new high-end traceability standards with blockchain technology, ready to set new standards of innovation. Brands such as Bulgari, Cartier, Hublot, Louis Vuitton, Hennessy and Prada are already active on the platform. Projects under development include the launch of Aura Light and the development of NFT certificates for luxury brands. The news of the arrival in Aura comes at a time of expansion for Otb which, also strengthened by the acquisition of Jil Sander last March, aims to create an Italian luxury hub thanks to new takeovers.